We often think of creativity as limitless possibilities and concocting something altogether new. Oh, the joy of a fully blank page, right?
But is this always possible? What about the elementary student who’s instructed to color within the lines? Or the engineer who must develop according to defined specifications? Can these poor, squelched souls be creative?
Positively, yes! Creativity is using your imagination in spite of constraints.
Constraints are a reality of life. Interestingly, many believe constraints actually encourage creativity because they force us to dig deeper and envision further. Think about the highly analytical Theory of Constraints (TOC) used by business managers or the more colorful and digestible creative brief used by professional designers. Both spark inspiration while presenting the challenges at hand. And both explore ideas we can apply our everyday creative thinking.
Let’s use the branding I’ve done for Project Creativity as an example.
When I initiated this blog, I didn’t go so far as to formalize a creative brief like I normally do for clients. But I did brainstorm some goals and implemented a few relative constraints. Here they are, along with the creative thinking I applied to them:
It’s only a yearlong blog
Following trends doesn’t particularly constitute original thinking. However, Project Creativity is a 12-month blog so it’s logical that it should visually reflect 2017. My challenge was to convey creativity while being stylishly clean and green.
It must reflect my business ethics and quality
This blog is a creative exercise. But it’s also an extension of Adunate. “Clean and green” once again comes to the forefront as it depicts the work Adunate does for earth-friendly organizations. I further tied it to my business by using Adunate’s orange for the blog’s text, thus complimenting the green. Applicably, orange is a color that exudes energy and creativity.
It must target the curious-minded
I want to learn from this project and my goal is to attract imaginative people who will share their ideas. The logo carries the intriguing look of a classified project. I’m hoping it will encourage everyone…yes, YOU!…to participate.
An exercise in constraint!
Think back to the days before Twitter’s 140 characters. This week’s assignment is an old-fashioned word count. In exactly six words, no more, no less, tell a story about yourself. Maybe tell us who you are. What makes you happy? Where do you live? When are you most productive? Why do you do what you do? How can you think more creatively? Tell us anything!
I’ll make the first comment. You have to follow. Comment as many times as you’d like!